NewsDrop-October-2024

GENERAL MANAGER’S MESSAGE

By: Roland Ruiz General Manager

WE’VE COME A LONG WAY...

ON THE COVER OF THIS MAGAZINE, WE ARE PLEASED TO INTRODUCE A NEW EAA LOGO.

The logo is an artistic metaphor for our work that gives us a new creative platform to rebrand our identity. This logo is intended as a conceptual-but-iconic identifier of who we are and what we aspire to be as an agency. Strategically, the design’s somewhat abstract nature lends itself to interpretation at a time when we are reimagining our future within the next generation of our mission. The looping interconnection between the three letters E-A-A appeals to the idea of unlimited opportunities by capturing within it an infinity insignia, the mathematical symbol of boundlessness. Here, infinity is represented paradoxically to illustrate that those things that are boundless – concepts such as inclusion, imagination, and innovation -- are made possible through

the creativity and collaboration to which we have bound ourselves. It also reflects the connective nature of the Edwards Aquifer system, which links us together across a vast region, and offers the opportunity to unite rather than divide through a single, interwoven mission focused on maximizing the long-term sustainability of the Edwards Aquifer for everyone. We’ve come a long way over the past 30 years, but we still have a long way to go. The new EAA logo conveys a more open-ended, imaginative way of thinking and considering the infinite possibilities of managing, enhancing, and protecting the Edwards Aquifer well into the future.

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