Strategic Plan Review

ORGANIZATIONAL EFFECTIVENESS

Public Information/Outreach Update

Information sharing and public transparency are cornerstones to building shared value across the region. The ability to reconcile, synthesize and share our data with our stakeholders and the public helps further our mission and keeps that mission top of mind and relevant. By focusing on our communication goals: Raise Awareness of programs & services, Engage Constituents on some level, and Change Behavior over time ( slide 6 ), we can help meet and further our strategic goals. Public information and engagement channels are determined and then implemented based on the message to be deliver and the target audience ( slide 7 ). In this area, we also continue to refine and re-conceptualize our communication models and tools, given advancements in technology and redevelopment of existing EAA programs to more user-friendly, proactive and responsive approaches.

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