Strategic Planning 2021-30

5

Message from the General Manager

6

Our Mission, Vision, People, and Guiding Principles

8

Our Core Values

12

Our Planning Process

14

Our Practical Vision

20-23

The Next Generation: Our Thematic Goals

26

The Next Generation: Our Key Objectives

30

The Next Generation: Our Focused Strategies

34

Acknowledgments

THE EDWARDS AQUIFER: THE NEXT GENERATION • 3 Strategic Plan 2021-30

Photo: (Cover, back cover and right) Comal Springs, New Braunfels